I am a problem solver, creative thinker, innovation lover, and perfectionist in the discovery and delivery of digital products. I am willing to stretch myself and risk making mistakes to achieve innovative solutions and validate my learnings. My goal every day is to view products and their features through the eyes of the user, creating optimized experiences that ease pain points and bring joy to users and stakeholders.

As an innovative and solution-focused Creative Designer with a proven history of enhancing user experience, I understand what it means to build high-quality, cohesive, and scalable products. I have honed my ability to pay attention to small details, which helps me work through requirements, visualizations, models, and prototypes with cross-functional team members. I feel at ease collaborating with data scientists, engineers, creatives, and business-oriented individuals, approaching problem-solving with a holistic viewpoint across various phases of product development.

With over 12 years of experience across a wide range of disciplines—including digital marketing, visual design, SEO, web development, entrepreneurship, product design, data analytics, conversion optimization, and team leadership—I have gained unique insights into the product lifecycle. These experiences have allowed me to think through the entire customer journey while challenging assumptions to deliver impactful solutions.

In addition to my digital expertise, I bring 2 years of experience as a Health Support Worker in the UK, where I developed a deep understanding of patient care, empathy, and the importance of addressing user (patient) needs in high-pressure environments. This role strengthened my ability to communicate effectively, adapt to diverse challenges, and maintain a user-centric approach—skills that seamlessly translate into creating meaningful digital experiences.

I thrive on solving complex problems, driving innovation, and delivering solutions that make a difference. Whether it’s designing a seamless user interface, optimizing a customer journey, or leading a team to achieve strategic goals, I am committed to excellence and continuous growth.